How to Use Social Media Marketing to Grow Your Small Business

Jun 18, 2022 | Business

Small businesses have a unique opportunity to use social media marketing to connect with potential and current customers. By posting relevant and engaging content, you can encourage people to follow your business page. Additionally, social media provides a platform for small businesses to share their story and build a brand identity.

According to social media management company Hootsuite, social media users spend an average of two hours and fifteen minutes per day on social media. Additionally, 71 percent of social media users check their accounts multiple times per day. This provides a significant opportunity for small businesses to connect with customers and promote their products and services.

What is social media marketing?

It is the process of using social media platforms to promote and sell products or services. Social media marketing can be used to generate leads, build brand awareness, or increase sales and social media platforms that can be used for social media marketing include Facebook, Twitter, LinkedIn, and Instagram.

Social media marketing can be effective for businesses of all sizes; however, it is important to select the right social media platform for your business and create content that is engaging and relevant to your target audience.

What are the benefits?

There are many benefits of social media marketing for small businesses. It can be used to reach a large audience with minimal effort and cost. Additionally, social media platforms provide businesses with an opportunity to build relationships with potential and current customers. It can also be used to create a brand identity and increase brand awareness.

Is there any downside to social media marketing? Social media marketing can be time-consuming and requires regular engagement. Additionally, social media platforms can be volatile; changes in algorithms can impact the reach of your content and paid social media advertising can be expensive.

How do I get started with social media marketing?

A digital brand audit is an important first step in social media marketing. It will help you to understand your current online presence and identify opportunities for improvement. The audit will also help you to develop a social media strategy that aligns with your business goals.

A social media strategy is an important second step for any business using social media marketing. It will help you to define your goals and objectives, and create a plan to achieve them. Additionally, a social media strategy will help you to track your progress and optimize your campaigns.

The first step in creating a social media strategy is to assess your current social media usage. Take a look at your social media analytics to see which platforms are most popular with your target audience. Based on this information, you can select the social media platform that is right for your business.

Once you have selected a social media platform, it is important to create engaging and relevant content. Content should be tailored to your target audience and should promote your product or service. Additionally, it is important to post regularly and interact with your followers.

What types of content can be posted on social media?

As social media has become an increasingly popular communications tool, businesses have begun to explore its potential as a marketing platform. The most common types of social media content are images, videos, carousels, slideshows, reels, and stories.

Each of these content types can be used to achieve different marketing objectives. For example, images can be used to highlight products or services, while videos can be used to tell a brand story or provide an educational overview of a topic. Carousels and slideshows are often used to showcase multiple products or services in a single post, while reels and stories are typically used to generate engagement through interactive content.

One thing to note here is the rise of short-form video content. These would be Instagram Reels, Youtube Shorts, and TikTok videos. Social media platforms like Twitter, Instagram, and Snapchat are increasingly incorporating short-form videos into their features. For social media users, this means that more and more content is being consumed in the form of videos that are only a few seconds long. For businesses and individuals looking to promote themselves on social media, this trend presents both opportunities and challenges.

On the one hand, a short-form video is an excellent way to capture attention and communicate information quickly and efficiently. On the other hand, creating videos that are both informative and engaging in such a limited time frame can be difficult. As social media platforms continue to evolve, it will be interesting to see how short-form video affects the way we consume content.

Ultimately, the type of content that is posted on social media will depend on the goals of the social media marketing campaign.

Tips for creating engaging content

Creating content for social media can be a daunting task. How do you make sure your posts are seen by the right people? How do you make them engaging enough to get likes and shares? And how do you make sure you don’t spend hours on something that no one will ever see? Here are a couple of tips to help you create content that will stand out on social media:

  1. Know your audience: One of the most important things to consider when creating content for social media is who your target audience is. What are their interests? What kind of language do they use? What kind of content do they already engage with? If you take the time to understand your audience, you’ll be able to create content that appeals to them directly.
  2. Keep it short and sweet: Social media is all about quick, snackable content. No one wants to read a long, drawn-out post – they’re more likely to scroll right past it. So, make sure your posts are concise and to the point. Get your message across in as few words as possible.
  3. Use strong visuals: Another important thing to keep in mind when creating social media content is that people are very visual creatures. A well-chosen image or video can make your post much more engaging than a block of text. So, don’t be afraid to experiment with different types of content to see what works best for you.

Paid social media marketing vs organic social media marketing

When it comes to social media marketing, businesses have two options: paid or organic. Paid social media marketing involves paying for ads that promote your business on platforms such as Facebook, Twitter, and Instagram. Organic social media marketing, on the other hand, is free and focuses on building relationships with potential and existing customers through activities such as posting engaging content, interacting with customers, and providing customer service.

Both paid and organic social media marketing have their pros and cons. Paid can be very effective in reaching a large audience quickly, but it can be costly and its results can be difficult to measure. Organic takes more time and effort to develop, but it can be more efficient in the long run and it allows you to build trust with your audience. Ultimately, the best approach for your business depends on your goals, budget, and resources.

Measuring the success of your marketing efforts

Data is essential for social media marketing. It helps you understand what content is resonating with your audience, which platform they are using, and when they are online. Without data, you would be flying blind and would have no way of measuring the success of your marketing efforts.

There are several ways to collect data on social media. You can use native analytics tools, third-party software, or even just Google Analytics. Whichever method you choose, make sure you track key metrics such as engagement, reach, and clicks. This will give you a good idea of what is working and what needs to be improved.

Once you have a strong understanding of your data, you can start to fine-tune your social media marketing strategy. For example, if you see that your audience is most active on Instagram, you can focus your efforts on creating content for that platform. Or if you notice that certain types of content perform better than others, you can start to produce more of that kind of content.

In short, data is vital for any type of digital marketing. Without it, you will not be able to measure your success or fine-tune your strategy.

Outsourcing your social media marketing to a consultant

While social media platforms like Facebook, Twitter, and Instagram can be great tools for promoting your business, they can also be time-consuming to manage. If you’re feeling overwhelmed by the task of keeping up with your social media accounts, you may be considering outsourcing your social media marketing to a consultant. But when is the right time to make this decision?

There are a few factors to consider. First, take a look at your budget. If you can’t afford to hire a full-time employee to handle your social media marketing, outsourcing may be a good option. Secondly, consider the level of expertise you need. If you’re comfortable managing your own social media accounts but just need some help with strategy and content creation, outsourcing may be a good solution. However, if you’re starting from scratch and don’t have any experience with social media marketing, it’s probably best to hire someone who can provide more comprehensive support.

Finally, think about the culture of your organization. If you have a small team that values close collaboration, it may not make sense to outsource such an important part of your marketing efforts. On the other hand, if you have a large company with multiple departments and stakeholders, outsourcing your social media marketing to a consultant who specializes in social media management may be the best way to ensure that your social media presence is coordinated and consistent.

If you’re thinking about outsourcing your social media marketing, consider these factors before making a decision. Budget, expertise, and company culture are all important factors to consider.


Social media marketing for small businesses is a great way to get started in digital marketing. It’s affordable, and you can see results fairly quickly. You don’t need to have a lot of experience or knowledge to get started, but you would need some experience to leverage more advanced features that social media marketing has to offer. Play around with different types of content, and see what works best for your brand. Interested in more information about different marketing channels and methods? Check out our article on the Top 5 Digital Marketing Channels For Small Businesses.