Our Solutions

Your brand consists of many moving parts. We specialize in organizing and implementing these moving parts. Click on the below toggles to read more about what each of our solutions include and how much they cost.

CLICK ON EACH SOLUTION TO EXPAND

7

BRAND CORE (the concept)

  

*For a breakdown of each capability within this solution please see the Capabilities page

  • Brand profile questionnaire
  • Brand Research
    • Industry
    • Keywords
    • Competitors
    • Audience
    • Value
    • Weaknesses
  • Brand Profile document
  • Brief and Mood board
  • Image audit
  • Copy audit
  • Database audit (new or existing)

Project pricing range:

R750.00 – R2 000.00

This would the first stage of researching and collating the more intangible concepts of a new or existing brand. Existing imagery, footage and copy is reviewed here as well, and if there isn’t any this is the stage at which imagery, footage and copy suggestions are made and reviewed.

The result is a Brand Profile document that provides a bird’s eye view of the brand, the industry it is in and how it is performing within its industry. 

NB: Regarding the written copy we usually ask for the client to submit a sort of base document of copy (any length, but the more detailed the better) describing the business, history, passion and products/services of the company. This is then used as a springboard for the rest of the brand copy.

OWNED MEDIA (visual assets)

  

*For a breakdown of each capability within this solution please see the Capabilities page

  • Logo
  • Style guide
  • Stationery
    • Business cards
    • Letterhead
    • Proposal cover
    • Presentation template
    • Presentation folders
    • Email template
    • Email signature

Project pricing:

R3 650.00

With the brand concept understood and captured in the brand profile the next step is preparing visual assets according to this brand profile.

OWNED MEDIA (website)

  

*For a breakdown of each capability within this solution please see the Capabilities page

  • Website strategy document
    • Proposed page structure and content order
    • Proposed keywords to be considered
    • Recommended plugins (free and premium) for website backups, website security etc
    • Images audit
    • Copy audit
  • Wireframes
  • Mockups
  • Google account setup and setup of necessary Google products
    • Google my business
    • Google analytics
    • Google tag manager
    • Search console
    • Google Drive
    • Client onboarding if necessary
  • Email marketing platform account setup
    • List setup
    • Email template creation or upload
    • Automated response campaign setup (for contact form or subscription submissions)
  • Build (WordPress)
    • Responsive and mobile ready build of website according to approved mockup
    • Integration with email marketing platform, analysis and tracking platforms and any other relevant APIs
    • On page SEO and snippet setup
  • In the event of an ecommerce site (can be over 8k if the amount of products that need to be captured is high)
    • Website structure containing ecommerce platform (Woocommerce usually), product pages setup, payment gate and shipping integration suggestions and information
    • Product photography suggestions
    • Product photography
    • Integration of ecommerce platform, payment and shipping during build stage
    • Product pages setup

Project pricing range:

R2 970.00 – *R8 000.00

This is usually the most wildly varying stage ranging from one pager websites to ecommerce websites. The input we need from the client side here is usually the setting up of all their accounts so that these accounts are in their name, with full access (we don’t ever create client accounts within our own accounts). We provide onboarding and guidance for all these account setups so clients are never left in the dark as to what is happening and where.

*Pricing excludes any premium plugins and tools should those be necessary

MARKETING ACROSS MEDIA TYPES (concept)

  

*For a breakdown of each capability within this solution please see the Capabilities page

  • Brand strategy questionnaire
  • Research (in the context of SEO, social media presence and online activity)
    • Marketing Goals
    • Audience Personas
    • Competitor Research
    • Content Inventory
    • Content Strategy (big picture view)
    • Budget and estimated results
    • Workflow
    • Editorial Calendar
  • Brand strategy (12 months usually) including a combination of:
    • Paid media (ads)
      • Facebook and Instagram ads
      • Google ads
    • Leased media (pages on social platforms)
      • Facebook business pages
      • Instagram business pages
      • Pinterest
      • Twitter
      • Google posts
    • Owned media (owned and controlled assets)
      • Blogs
    • Granted (email)
      • Email marketing and nurturing

Project pricing range:

R750.00 – R2 000.00

Once the visual and web assets of the brand are ready I move to the marketing side where a second round of research and collating happens to create the overall brand strategy.

MARKETING ACROSS MEDIA TYPES (monthly implementation)

*For a breakdown of each capability within this solution please see the Capabilities page

  • Setup of necessary social account business pages (if necessary)
  • Monthly strategy generated from the overall 12 month strategy
    • Concept
    • Copy
    • Imagery or footage (licensed stock sourced, or from client)
    • Schedule
    • Monthly allocated budget distribution
  • Implementation will include:
    • Paid media
      • Design of ad creatives
      • Campaign setup and launch according to monthly strategy
      • Monitoring
      • Reporting (up to twice a month)
    • Leased
      • Design of post creatives
      • Scheduling of organic posts/stories according to monthly strategy
      • Reporting (up to twice a month)
    • Owned
      • Keyword research and prep for blog post
      • Set up of blog post outline
      • Copywriting
      • Mockup of blog post page with approved copy and imagery
      • Build of live blog post page
    • Granted
      • Design of email template
      • Campaign setup and launch according to monthly strategy
      • Monitoring
      • Reporting (up to twice a month)
    • We do not offer any moderation so replies to questions/comments/interactions from users needs to be handled from the client side (I can however provide onboarding, guidance and support to the person allocated for moderation)

Project pricing range:

R1 000.00 – *R5 000.00

Once the visual and web assets of the brand are ready I move to the marketing side where a second round of research and collating happens to create the overall brand strategy.

*Pricing excludes budget and budget related margins

MAINTENANCE (ad hoc or monthly)

*For a breakdown of each capability within this solution please see the Capabilities page

  • Brand profile
  • Style guide
  • Website
  • Overall strategy

Project pricing range:

R750.00 – R2 000.00

Maintenance for the above bullet points would mostly include capturing any new or modified information, styles and strategy changes. On the web side it would be keeping website themes, plugins etc updated, and performance optimisation (technical and on page SEO, page speed etc)

Have a look at some of our previous work

Our Values

Contact us today, your brand can't wait